Idea, Concept and Event Design of a Winter Event Series to increase the recognition of BMW's intelligent all-wheel-drive "BMW xDrive“ in the winter seasons of 2006, 2007 and 2008. Reception of international HNWI guests and cooperation with BMW throughout Europe.
Creation of the ambiguous event title “BMW xDrive. Winterfest.”
Service time of approximately 10 days each, live on site at Austria's most exclusive skiing regions such as e.g. Sölden, Zillertal, Bad Hofgastein, Obertauern and Lech/Arlberg.